3rd Grader writes to her inspiration Derrick Coleman

Riley's letter to Derrick Coleman went viral, then mainstream. Riley along with her twin sister Erin and dad Jake appeared on Good Morning America this morning. Unfortunately for those of us in New Jersey, GMA was preempted due to the snowstorm. Happily the segment has now been posted online. 

Derrick Coleman Duracell Ad: Deaf NFL Player Inspires Hearing Impaired Twins Riley and Erin Kovalcik to Write Letter | Video - ABC News

Social Media Day

Today is my learn new social media day. It's too cold to play outside, and the malls are too packed to shop, so my laptop & I are ensconced on the couch checking out a variety of social media sites. I've been using ShareThis today to promote an upcoming DAR event at my local chapter. The list of sites to share your posts via ShareThis seems to have exploded since I last paid attention. This post is to test two new sites I've joined: Tumblr and IFTTT. Apparently Tumblr and Blogger don't talk to each other directly, so it was recommended that I try IFTT which stands for If This, Then That. If then statements? I haven't used them since high school!? Luckily, they use icons and simple words to guide me through setting up the "recipe". If you have a Tumblr account or follow me on Twitter, we can see together if I remember enough of high school math to get the equation right.

Writing Skills

I have not done any consistent writing since college. In today’s world it is becoming more imperative that I hone my writing skills. Social Media such as, Facebook, Twitter and blogs are becoming critical venues for any marketing plan.  The ability to communicate in a concise, informative and engaging way will be determining factors in how well a marketing plan succeeds.

So the question is – can I write for the new media world we now live in?  I have been working on a number of events for the Friends of the Roxbury Library. I will be tweeting and blogging about these events in the next few months. How well I succeed has yet to be seen.